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This article outlines Amazon’s 2026 key sales events and seasonal planning, offering guidance on product selection, inventory, and operations 1981 Technology provides one-stop solutions to help sellers seize opportunities and achieve steady growth
As Amazon tightens policies significantly in 2026 with FBA fee increases, stricter compliance rules, and the end of shared inventory, many sellers face store bans and fund freezes Five major policy changes threaten the survival of small and medium sellers, making compliance a top priority 1981 Technology provides one-stop Amazon operational solutions to help sellers avoid risks, cut costs, and achieve steady growth amid the new regulatory environment
Effective March 31, 2026, Amazon will end its FBA Commingle Inventory model, making all seller inventory independently managed; brand sellers can keep using manufacturer barcodes, while distributors non-brand sellers must switch to Amazon barcodes (or face defective inventory risks), and the policy only applies to new shipments, with existing inventory unaffected
Amazon SPV now offers independent bidding, marking a refined era for video ads Sellers must seize this opportunity
Online shopping spending in the US holiday season reaches a new high, with three major consumption trends emerging Chinese brands going global need to seize the opportunities of localization
From February 12, 2026, Amazon s variant review rules will be adjusted to share based on function matching Sellers need to respond in a refined manner
Small and medium-sized cross-border e-commerce sellers and grassroots operators are in the "cut-off line " dilemma, and can break through the situation by leveraging technology and professional services
Focus on the consumer electronics category of Amazon and provide systematic winning strategies from four aspects: product selection, compliance, operation, and promotion
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