Survival Strategies for Sellers Under Cross-Border Pressure

Recently, the term "execution line", which originated from gaming jargon, has become a unique perspective for observing the current situation of American society. It is used to describe the vulnerable state of some middle - class people who, under the superposition of multiple risks, fall into due to their finances falling below the critical point.

At first glance, this concept may seem to have little to do with the rapidly developing cross - border e - commerce industry. Especially when we focus on the medium - and large - sized seller groups, what we often feel is growth and opportunities. However, a broader industry survey reveals a harsh reality: for the vast majority of small and medium - sized sellers and grassroots operators in the industry, they are truly struggling on the edge of the "execution line".

I. Survival Challenges for Small and Medium-sized Sellers

For small and medium-sized sellers with an annual sales volume of less than 50 million yuan, whether they adopt the boutique or the mass distribution model, they all face huge pressure.

• High - quality sellers: If they rely on a small number of historical best - selling products and lack a systematic methodology and supply chain advantages, they are extremely vulnerable. Once the main product links become invalid due to competition, compliance and other issues, the company may find it difficult to continue operating.

• Sellers who engage in or semi : Their core lies in operational efficiency. The previous model relying on the massive - labor - intensive approach and the long - tail effect, under the impact of the popularization of AI technology, the generalization of efficiency tools and the downward - expansion squeeze from high - quality sellers, has seen its living space drastically compressed. Players with backward efficiency will be quickly cleared out of the market. 

II. The Transformation Crisis of Grassroots Operations

For the vast number of grassroots operators, the wave of AI and automation (RPA) technologies has brought fundamental challenges. Repetitive and standardized operations are being replaced by tools, and a lean and efficient model composed of "technical brains" and "business experts" is taking shape. If basic positions cannot be upgraded quickly, they will face a severe risk of elimination.

III. Path Suggestions for Breaking through the "Cut-off Line"

Facing difficulties, the directions for different roles to break the situation have become clear:

1. For high - quality small and medium - sized sellers:

• Direction 1: Deeply engage with users and focus on products. Adopt an innovative R & D approach, but this path has high barriers and requires substantial investment.

• Direction 2: Optimize the supply chain to the extreme. In specific vertical categories, optimize costs and efficiency to the fullest, and build a solid moat centered around "ultimate cost - effectiveness". At the same time, it is essential to actively embrace AI and RPA, which are crucial for future product development, user insights, and the reshaping of operational processes.

2. For sellers engaged in mass distribution / refined mass distribution:

• Fully embracing AI and automation is the only way out. It is necessary to deeply internalize the most advanced AI tools and RPA into business processes to achieve a complete "cost reduction and efficiency increase" and catch up with the efficiency benchmarks set by leading players in the industry. 

3. For grassroots operation personnel:

Take the initiative to learn and apply AI tools and deeply integrate them into the entire work process.

Pursue excellence in a single item and become a domain expert. Avoid striving to become a "generalist", but strive to reach an expert level in a specific sub - field (such as high - quality advertising, data insights, process optimization). In the future "human - machine collaboration" model, such highly specialized talents will not only not be phased out, but will also become key roles in calibrating AI and driving business upgrades.

In an era where industry transformation coexists with risks, Shenzhen 1981 Technology Co., Ltd. is committed to providing cross-border sellers with systematic support to stay away from the "cut-off line":

Systematic Risk Resistance System: Through a scientific store and category matrix, help sellers break away from their dependence on single explosive products and build a sustainable growth model.

Technology-driven Efficiency Innovation: Deeply integrate AI product selection, automated advertising, and RPA, transforming cutting-edge technologies into quantifiable cost advantages and growth momentum.

In-depth Empowerment in Vertical Fields: Based on insights and resources in specific categories, assist sellers in achieving product innovation or operational transformation, and establishing a differential competitive edge in a highly competitive market.

Expert Escort for "Human-Machine Collaboration": Gather domain experts and adopt the "AI execution + expert decision-making" model to ensure that technology accurately serves business goals and creates strategic value beyond that of tools.

With systematic operations, technology application, and industry understanding, 1981 Company becomes a reliable partner in your cross-border journey, jointly navigating through cycles and achieving stable and long-term development.