Amazon Fall Sale: 7 Days Left. Double-check inventory, listings and ads.

There is only one week left until Prime Big Deal Days, a major promotional event this autumn. According to current information, the sale will run from October 6 to 7 for 48 consecutive hours, subject to official Amazon and backend notifications.

The image is from Amazon

In the past few months, most of the required inventory placements and activity applications have been finalized. Based on our operations team's recent autumn promotion checks for sellers, the focus of this final week is not starting planning from scratch, but identifying and fixing gaps to ensure a strong finish. There are three key priorities to closely monitor in these last few days.

Item one: Inventory and warehousing. First confirm there will be no stockout.

The biggest fear during a major promotion is not poor sales, but running out of stock after sales surge. In the final week, sort out three matters first:

Can the sellable FBA inventory of the main SKU cover 48 hours based on the estimated daily sales during the big promotion? It would be better to keep safety stock in reserve.
Can the in-transit goods be warehoused before the launch? The warehouse entry deadline, warehouse allocation and putaway time need to be confirmed clearly.
For the funds tied to reported Deals, is the inventory depth sufficient? Don’t concentrate all inventory on a single SKU.

Follow up on pending warehouse admissions and adjust replenishment plans as needed. In case of tight inventory, prioritize best-selling products. If necessary, control advertising and adjust the pace. Do not wait until traffic surges only to find stock depleted.

Second item: Listing and pricing, polish the final push.

Focused inspection in the final few days for the promoted items reported:

Are promotional prices, coupons, and Prime-exclusive discounts stackable? Can profits sustain the combined discount? Is the reference price compliant?
Have the main image, title, A+ content, video and QA fully conveyed the message of the best offer?
Are there any obvious critical flaws in the reviews and the page?

Buyers make quick decisions during big sales events. Any friction on the page will drive traffic away. Avoid major changes to the Listing structure in the final few days; only fine-tune pricing, promotion display positions and main image badges.

Third item: Ad budget and bidding, arrange the schedule in advance

The advertising for major sales campaigns should not be launched on the day of the promotion. Budget and bids need to be scheduled during the warm-up period.

Should we increase the bids for core keywords?
Should we defend defensive ad placements?
Should I increase the budget for automatic ads?

Traffic is expensive on the big promotion day. Draft your plans in advance to avoid panic and arbitrary bid increases at the last minute. During the promotion, monitor budget consumption, ACOS and conversions by time slot. Grab ad positions for core keywords and defend brand keywords. After the promotion ends, cut the budget promptly and do not keep high bids running.

The last week is the worst time to change direction at the last minute. For a 48-hour big promotion, the efforts put in over the past few months will come to fruition in these two days. Submit all required applications, stock up sufficiently, and schedule advertisements properly, so that the autumn promotion will not be a wasted effort.

The autumn promotion coincides with the National Day holiday. Our operational services will remain normal and all accounts will be operated as usual during the National Day holiday from October 1st to 6th, so you can rest assured. The company has also adjusted work schedules. Staff will return to work on October 7th, and the operation team will closely monitor these 48 hours together with sellers.

Wish all sellers great sales in the Autumn Promotion, constant orders and soaring profits!