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Amazon Thrives in Mexico, Partnering with 27K Sellers for Mutual Success.

Date: 2025-11-11        Author: 1981 Technology

Recently, on the occasion of its tenth anniversary of entering the Mexican market, Amazon released the third edition of its "Economic Impact Report," providing a comprehensive review of its decade of deep cultivation and achievements in the region. This report not only presents a series of impressive data points but also reveals how this global tech giant has deeply integrated into and driven Mexico's digital economy through continuous investment and localized operations.

Since its establishment in 2015, Amazon's cumulative investment in Mexico has exceeded MXN 145 billion. According to calculations by the independent research institute Keystone Strategy, Amazon's investments have generated a significant economic multiplier effect: for every MXN 1 invested, an additional MXN 1.10 in value is created for the Mexican economy. In 2024 alone, its contribution to Mexico's national GDP surpassed MXN 29 billion, highlighting its powerful role as a driver of the digital economy.

Amazon has built a tight operational network in Mexico, consisting of 14 fulfillment centers, 29 delivery stations, and AWS cloud infrastructure, directly employing approximately 15,000 local employees. The employment benefits extend far beyond this, with an estimated 52,000 indirect and induced jobs created in 2024 through industry chain effects.

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More crucially, the Amazon platform has provided over 27,000 local small and medium-sized sellers with a vast stage to reach consumers nationwide. Among these, 99% are SMEs, offering over 5 million listed products. These active SMEs alone created more than 52,000 jobs in 2024 and contributed approximately MXN 19.4 billion to GDP. Through the government-collaborated "Hecho en México" (Made in Mexico) program, over 80,000 products embodying local culture have reached broader markets.

In terms of logistics experience, Amazon continuously"Mexican speed": it has achieved "Same-Day Delivery" in 14 cities, "Next-Day Delivery" covering over 80 cities, and, impressively, launched an astonishing "15-minute express delivery" via "Amazon Now" in 10 core cities, significantly reshaping the local consumer e-commerce experience.

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Amazon stated it will continue to increase investment in technology, infrastructure, and partnerships with local small and medium-sized enterprises, committed to promoting the long-term, healthy development of Mexico's digital economy and labor market. In this process, as an official SPN service provider for Amazon, 1981 Tech leverages its deep understanding of platform rules and rich practical experience to offer enterprises full-chain professional services—from account registration and store setup to daily operations—helping more sellers efficiently expand into this fertile market.

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