Amazon Brazil Expands Same-Day Delivery, Cuts Free Shipping Minimum

As the year-end shopping season approaches, competition in Brazil's e-commerce market is intensifying. To seize the initiative, Amazon Brazil recently announced a comprehensive upgrade to its Prime membership delivery service. Not only has it significantly lowered the spending threshold for "same-day delivery," but it has also expanded the service coverage, demonstrating its continued investment in logistics network construction.

Comprehensive Upgrade of Delivery Services

The most notable aspect of this upgrade is the reduction of the free "same-day delivery" threshold from the original 99 BRL to just 19 BRL. This means consumers can enjoy the convenience of same-day delivery by meeting a much lower spending requirement. Simultaneously, the service coverage has been expanded to include seven Brazilian capital cities and their metropolitan areas, including major cities such as São Paulo, Rio de Janeiro, and Brasília.

Prime members simply need to select items marked with the "Delivery Today" label and complete their orders before the local cut-off time to experience this efficient delivery service. This move significantly enhances the user experience, especially against the backdrop of strong consumer demand during the year-end promotional season.

Continuous Optimization of the Logistics Network

Amazon stated that this service upgrade is a key part of its ongoing strategy to invest in Brazil's logistics network. By establishing distribution centers in strategic locations, the company continues to optimize the entire supply chain from warehousing to delivery, ensuring products reach consumers faster.

In addition to improving the consumer experience, Amazon has simultaneously launched several initiatives to support sellers. The platform has eliminated logistics fees for sellers using the Fulfillment by Amazon (FBA) model and is actively promoting the "Delivery by Amazon" program, aiming to help sellers improve logistics efficiency and handle the surge in orders during the peak season.

E-commerce Logistics Competition Heats Up

Amazon's service upgrade comes at a critical time as the Brazilian e-commerce market prepares for the year-end promotions. Facing the huge business opportunities of Black Friday and the Christmas season, major platforms are strengthening their logistics and membership services.
        Competitor Mercado Livre (Mercado Pago's parent company) recently integrated its Meli+ membership service, combining video streaming with free same-day delivery to enhance user loyalty. Meanwhile, Shopee has also announced that it will add tens of thousands of temporary positions in Brazil to ensure the timely processing of orders during the promotional period.

These developments indicate that the focus of competition in Brazil's e-commerce sector is shifting from pure price wars to a comprehensive improvement in logistics efficiency and membership experience. Behind this trend lies the optimal opportunity for sellers to leverage Amazon's powerful logistics network and explore new avenues for growth. 1981 Technology is committed to providing Amazon sellers with one-stop cross-border solutions, helping sellers achieve rapid store entry and stable operations. As the year-end shopping season arrives, efficient delivery services have become a key bargaining chip for major platforms competing for market share.