Amazon Brazil's 60-Day Vetting: A Make-or-Break Deadline for Sellers

Recently, Amazon Brazil released an important notice: all sellers must complete account verification. Stores that fail to pass the verification within 60 days will face suspension risks. This policy change indicates that the Brazil marketplace is gradually standardizing, presenting both challenges and opportunities for Chinese sellers.

Key Information on Amazon Brazil's Verification

According to the official Amazon announcement, the core requirements of this verification are as follows:

Subjects: All seller accounts on Amazon Brazil.

Deadline: Complete verification within 60 days of receiving the notice.

Consequence: Sales privileges will be suspended for stores that fail to pass the verification on time.

Content: Primarily involves verification of business information authenticity, tax registration documents, etc.

Amazon stated that this move aims to improve the quality of sellers on the platform, ensure a better consumer shopping experience, and comply with local market regulatory requirements in Brazil.Source: Amazon

Standardized Operation is the Essential Path for Cross-Border Expansion

As an Amazon operation service provider, 1981 Tech believes this verification in Brazil sends an important signal:

The trend towards platform standardization is irreversible. As Amazon's global marketplaces mature, the era of extensive operation is over. This policy adjustment in Brazil, an emerging market, shows Amazon is unifying operational standards globally. Sellers must adapt to this trend.

Proactive preparation is better than passive reaction. Considering the potential of the Brazilian market and the urgency of this verification, sellers should act immediately.

Recommendations:

Sellers who have received the notice should prepare their materials immediately, avoiding last-minute rushes.

Sellers who haven't received the notice yet should also prepare in advance by checking their account data completeness.

Consider seeking assistance from professional service providers to ensure passing the verification in one attempt.

Emerging Markets Require More Professional Operation

As an emerging market key to Amazon's development, Brazil holds significant potential for sellers. Passing the account verification is just the first step; it requires more professional localization strategies afterwards, including tax compliance, logistics optimization, and marketing.

This verification by Amazon Brazil is an inevitable step in the platform's maturation. While it increases sellers' operational costs in the short term, it is beneficial for healthy market development in the long run. Sellers are advised to respond actively, making compliant operation the cornerstone of their cross-border business to achieve sustained growth in emerging markets.