Solve Amazon CPF Certification and Customs Compliance with SPN Partners

For cross-border e-commerce sellers, having shipments detained during peak seasons and products that fail to sell are two major "fatal blows." Seller A spent an entire month applying for the Climate Pledge Friendly (CPF) certification, only to be forced to start over due to not meeting platform requirements; Seller B’s customs clearance process was stuck for two months, directly ruining the entire peak season inventory plan… Are these kinds of compliance challenges also troubling you?

(Image source: Amazon)

The good news is that Amazon’s Service Provider Network (SPN) has quietly launched two new compliance service categories—"Climate Pledge Friendly Certification" and "Trade Compliance"—aimed at helping sellers efficiently match with professional service providers to resolve common risks in the certification and customs clearance processes.

(Image source: Amazon)

As consumers' environmental awareness increases, sustainability has become an important consideration in purchasing decisions. To help sellers seize opportunities in the green economy, Amazon has launched the Climate Pledge Friendly (CPF) program. Products that obtain this certification receive an exclusive "green badge," significantly boosting exposure and click-through rates. Research shows that CPF-certified products have achieved considerable sales growth on Amazon’s U.S. and five major European marketplaces.

(Image source: Amazon)

However, CPF certification covers multiple marketplaces and product categories, involves complex procedures, long cycles, and high costs. Sellers applying on their own are highly prone to repeated delays due to inadequate preparation. Professional service providers can offer end-to-end services—from selecting certification types and calculating carbon emissions to submitting applications and obtaining the green badge—tailoring certification plans to help sellers save time and effort while reducing costs.

On the other hand, customs compliance is another "hidden risk" for cross-border sellers. Any non-compliant practices may lead to fines, late fees, or even cargo detention, resulting in significant financial losses. Professional trade compliance service providers are familiar with various countries’ policies and can provide full-chain services such as product classification, tariff assessment, regulatory consulting, document preparation, and import/export tax refunds, greatly improving clearance efficiency and reducing risks.

(Image source: Amazon)

Currently, sellers only need to visit the Amazon SPN Service Provider Network mini-program or official website, select "Compliance & Tax" → "Climate Pledge Friendly Certification" or "Trade Compliance" in order, to quickly connect with high-quality service providers vetted by Amazon. The Amazon SPN network now integrates over 30 service types including logistics, tax, and compliance, and relies on a "dual review" mechanism to strictly control service provider quality through initial entry audits and annual reviews, ensuring professional and reliable support from the source.

It is worth mentioning that Amazon only provides information services and does not participate in specific transactions, nor is it responsible for the actions of service providers. Sellers still need to carefully evaluate and independently contract with service providers. Nonetheless, this initiative undoubtedly offers a more convenient and reliable compliance support path for the vast majority of sellers.