High FBA shipping costs and slow warehouse entry in Europe? Amazon takes action!

Shipping to European FBA hurting your wallet? Warehouse arrival taking forever? Big news just dropped! Amazon Europe has launched the "BPR" feature (Box Pack Recommendation). Simply put, the system calculates the most cost-effective and fastest packing plan for you! Use it, and you’ll save $0.15 per item on shipping while skipping transit hubs, speeding up warehouse arrival like never before!

What exactly is BPR, and how does it save money and time?

• AI-optimized packing: Amazon’s "super brain" analyzes your products (size, weight, sales, warehouse distribution) to generate the most efficient packing plan—this is the BPR solution.

• Save $0.15 per item: Key point! Follow the plan and ship at least 35 items, and you’ll get a $0.15 discount per item on fulfillment fees. Do the math: Ship 1,000 items/month, and you’ll save $150—enough for a new phone in a year!

• Direct-to-warehouse, faster than ever: Traditional shipping means your goods might get unpacked and repacked at transit hubs. With BPR, your shipment "skips the line" and goes straight to the final warehouse! No middle steps, faster restocking, and quicker sales mean faster cash flow!
  

  
  

  

How to use this "packing hack"?

1. Go to Seller Central: Navigate to "Manage FBA Shipments" and create a new shipment.

2. Get the BPR plan: After entering product details, check if the "Amazon Recommended Packing Method" (BPR) option appears. Click to see specific packing requirements (box size, items per box).

3. Accept the plan: If it works for you, confirm and proceed!

4. Pack EXACTLY as instructed: This is crucial! If the plan says "Box A with B items," stick to it—no deviations. Otherwise, the discount and direct shipping benefits vanish!

5. Ship and save: Once shipped, the system automatically applies the $0.15/item discount!
   

   
   

   

Key reminders:

• Follow the plan 100%: No shortcuts or creative adjustments.

• Test first: Start with a small shipment (just meet the 35-item threshold) to see how it works.

• Not all products qualify: Availability depends on product and warehouse conditions, so check your backend regularly.

BPR is Amazon’s tech-driven tool to help sellers save real money and time. $0.15 per item adds up fast—small savings today mean big profits tomorrow!

Check your Seller Central now! If your European shipments qualify for BPR, give it a try. Pack as recommended, save on fees, and speed up delivery—why wouldn’t you?