Amazon Sellers Alert! Amazon US Drops a Bombshell!

Just spotted the official announcement – starting June 29th, major changes are coming to Seller Fulfilled Prime (SFP) and Priority Delivery rules! This will directly impact your profits. We’ve summarized the key points from Amazon’s release – gather round, folks!

1. SFP Program: Stricter Trials & KPIs

(1) Trial Period = "Gacha Mechanics" (Limited Attempts)

Heads up if you’re applying for SFP trials! From June 29th:

Max 3 trial attempts per year (past attempts don’t count).

• Fail? You’ll need a 30-day trial qualification to retry – think of it as a gaming "revival armor"! (Image source: Amazon Official)

Critical Deadline: No last-minute promotions! For Black Friday to Christmas (starting Oct 19), approvals must be completed by Sept 15. Amazon’s clearly avoiding Prime chaos during peak season.

(2) Underperform? Say Hello to Traffic Throttling

SFP isn’t a "chill mode" anymore!

• Minimum 100 Prime shipments/month + consistent performance.

• Slack off? Amazon caps your daily Prime order limits – basically saying: "No effort? No Prime spot for you!"

• Got performance issues? Don’t panic – after the second warning email, you’ll get a "grace period" to fix things and keep Prime status.

But BEWARE: Mislabeling product categories/weights/sizes = listing suppression or even Prime privileges revoked. Ouch!

2. Priority Delivery: Easier Standards, But Stay Sharp!

Good news first: On-time delivery requirement drops from 97% → 93.5%!

Don’t celebrate yet!

• Audits now run weekly (Sun-Sat) instead of monthly.

• SFP orders don’t count toward Priority metrics.

This is like your teacher suddenly changing exam rules – stay on your toes!

3. Lifesaver: OTDR Protection is Live!

Not all bad news! Meet these 3 conditions, and delivery hiccups won’t hurt your metrics:
✅ Enable shipping automation
✅ Use Amazon-approved carriers
✅ Ship on time + get scan receipts

Basically, Amazon’s handing out "get-out-of-jail-free cards"!

The Bottom Line

Amazon’s weeding out slackers while protecting Prime’s rep. Your move:

• Stock up NOW for Q4

• Optimize logistics (carrier partnerships, tracking automation)

• Verify product details (categories/weights/dimensions)

Confused? Drop questions below – let’s figure this out before June 29th!