Senior Operations Manager of Deyang Company since 1981. With years of in-depth experience in end-to-end Amazon cross-border e-commerce operations, he is well-versed in platform policies, compliance requirements of major global marketplaces including North America, Europe and Japan, as well as the underlying logic of organic traffic and advertising traffic. Adopting a data-driven operational approach, he can independently oversee the full-cycle implementation spanning market research, new product positioning and incubation, refined Listing optimization, advertising framework setup, inventory cycle management, and long-term brand growth. He excels at empowering partner brands to break through cutthroat competition through traffic structure optimization and product differentiation strategies, helping them capture greater category market share and achieve steady revenue growth.