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Viliya Lee

Director of TikTok Operations

Viliya Lee

Director of TikTok Operations

A full-chain TikTok operation specialist with 4 years of practical experience, who has an in-depth mastery of platform algorithm mechanisms and policy boundaries, and excels at the precise traffic promotion strategy combining in-platform content viral expansion and off-platform traffic matrix layout.As an expert in omnichannel traffic integration, he is proficient in building a closed traffic loop covering TikTok Shop, independent websites and Amazon, achieving comprehensive business growth ranging from content-driven user interest cultivation, in-platform transaction conversion to private domain repurchase.Being a pioneer in zero-based business cold start-up, he has led numerous new accounts to achieve rapid growth from scratch. He has helped enterprises enter the 100-million-yuan GMV club, built multiple top-ranking benchmark cases in various categories, and assisted enterprises in obtaining star store certifications and ranking on hit product lists.In terms of hit product incubation and influencer resource integration, he focuses on researching new product trends and refining core selling points of popular items. He owns abundant resources of top-tier and niche field influencers, and is skilled in exploring content creation directions and conducting data-based tracking and evaluation of promotion effects. He keeps optimizing investment strategies oriented by ROI steadily.


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