With years of in-depth experience in the cross-border MCN and global social e-commerce sectors, I once served as the Deputy General Manager of a large multinational MCN institution, boasting extensive hands-on experience in influencer matrix building and traffic operation. I led the establishment and operation of a cross-platform influencer matrix with over 6,000 creators, and successfully incubated more than 20 top-tier IPs with millions of followers. I am a pragmatic expert proficient in large-scale influencer management, viral content creation and traffic closed-loop construction.
I specialize in viral traffic attraction, omnichannel content marketing and the full-link operation of influencer product recommendation campaigns. I have an in-depth insight into the traffic logic and user psychology of TikTok Shop and mainstream social e-commerce platforms, and am well-versed in the standardized SOP process covering content planning, influencer matching and traffic conversion. Based on platform attributes and brand demands, I can rapidly build a traffic growth model from scratch, enabling overseas brand expansion and social e-commerce projects to achieve efficient market breakthroughs and sustainable conversion.
Adhering to the core value of "content as the core, traffic as the bridge, and brand & performance as the result", I uphold the long-term-oriented philosophy of influencer ecosystem operation. I am committed to building a sustainable and replicable global traffic matrix for Chinese brands going global, helping more enterprises break through bottlenecks and achieve high-quality growth in the global social e-commerce track, and jointly create new value for cross-border business.