Master of Applied Economics from Harbin Engineering University, with a solid background in cross-border e-commerce operations. Currently serving as Operations Manager at 1981 Company, focusing on the overall planning and execution of Amazon platform operations.

With years of practical experience across multiple marketplaces in North America and Europe, he has established mature methodologies and achieved remarkable results in everything from preliminary market research and product selection planning, to refined Listing development, on-and-off-platform promotion, and team management.

He excels in data-driven operational strategies, is proficient in PPC advertising and multi-dimensional competitor analysis, and can quickly formulate and adjust promotion plans in line with market trends, effectively improving traffic, conversion rates and brand exposure. He has successfully launched bestsellers in various categories including maternity & baby, home goods, automotive parts and bathroom products, driving steady and sustained growth of the stores.