Master of Applied Economics from Harbin Engineering University with extensive cross-border e-commerce operation experience. Currently serving as Director of Operations at 1981 Company, focusing on overall planning and implementation for the Amazon platform. Years of hands-on experience cover multiple North American and European marketplace sites, with proven methodologies and track records spanning preliminary market research, product selection planning, refined Listing optimization, on-site and off-site promotion, and team management.
Skilled in data-driven operational strategies, proficient in PPC advertising and multi-dimensional competitor analysis. Able to rapidly formulate and adjust promotion plans in response to market trends to effectively boost traffic, conversion rates and brand exposure. Has repeatedly created best-selling products across multiple categories including maternity & baby goods, home furnishings, auto parts and bathroom supplies, driving sustained and steady growth of store performance.