Born in 1981, he serves as the Chief Operating Officer of the company with five years of frontline practical experience in cross-border e-commerce. He has an in-depth understanding of Amazon’s platform rules and policy trends, and is proficient in the off-site and on-site marketing matrix, refined Listing optimization and data-driven operational analysis. He has created an original reverse competitive analysis methodology to formulate targeted marketing strategies, greatly boosting product traffic and conversion rates. He has developed multiple phenomenal bestsellers in core categories such as home goods and kitchenware. Currently, he takes overall charge of Amazon store operations and team management. Leveraging a refined operation system and efficient team collaboration, he drives sustained rapid growth of store performance and generates substantial commercial value for the company.