General Manager of 1981 Shenzhen. He has been deeply engaged in the cross-border supply chain industry since 2005, with over 15 years of practical experience in cross-border e-commerce. He previously worked at Alibaba Group, responsible for international business division promotion and team system construction.

He is fully in charge of cross-border investment attraction, daily corporate management and customer system development. With a thorough understanding of the development trends and operational strategies of major e-commerce platforms in North America, Europe, Southeast Asia and other regions, he excels in developing customized global development layout plans for enterprises.

Throughout his career, he has helped numerous traditional enterprises complete their cross-border e-commerce transformation, providing full-chain services including platform establishment, marketing expansion and brand globalization. He can accurately grasp market trends and support enterprises in achieving their cross-border breakthrough from 0 to 1. With solid industry experience and professional service capabilities, he has won the trust and recognition of a wide range of clients.

Adhering to the core value of "Empower Clients, Win Globally" and the long-term service philosophy, he helps every enterprise achieve quantifiable and sustainable growth. He is committed to joining hands with more Chinese enterprises to explore the global market and create new value in cross-border commerce.