Person in charge of a Vietnam-based company established in 1981. With more than ten years of in-depth experience in foreign trade, he boasts proven capabilities in business operation and team management. He focuses on merchant recruitment for two major cross-border platforms, Amazon and TikTok. Having long been immersed in the Southeast Asian market and the local Vietnamese ecosystem, he has developed a distinctive overseas expansion route that takes Vietnam as a springboard. He is familiar with consumer characteristics, platform rules and localized supply chains across Southeast Asia. He can tailor overseas expansion strategies based on enterprises’ strengths and provide full-link support covering platform onboarding, localized operation and traffic growth. He is committed to helping domestic manufacturing and foreign trade enterprises enter the Southeast Asian market at low cost, avoid overseas business risks, steadily achieve global brand layout and jointly tap new growth markets overseas.