Founder of 1981 Company, who fully leads corporate strategic planning, business model development and operation system construction, and oversees the overall operation and management of the group headquarters and all branches. The company has established entities and operation systems in Shenzhen, Hangzhou, Deyang and Los Angeles, USA, forming a cross-border e-commerce service network covering both domestic and overseas markets. Relying on mature cross-border e-commerce operation capabilities and advantages in platform resource integration, he helps Chinese enterprises implement the “going global” strategy and successfully enter international markets including North America, Europe, Japan, the Middle East and Southeast Asia.

With more than 20 years of deep experience in the industry, he worked for Alibaba Group for seven years before founding 1981 Company. He has developed unique methodologies and forward-looking insights in platform operation, global resource integration, brand internationalization and industry trend forecasting. Committed to the globalization of “Made in China 2025 / Intelligent Manufacturing in China”, he has long focused on empowering small and medium-sized manufacturing enterprises to achieve cross-border transformation and overseas growth, building sustainable international competitiveness, and helping Chinese companies upgrade from “product export” to “brand export”, while continuously expanding the global business landscape.

Actively fulfilling social responsibilities and giving back to the education sector, he also serves as Vice Dean of the Cross-border E-commerce Industry College at Sichuan Engineering Technical College. He promotes in-depth industry-education integration, introduces practical platform operation experience and industrial resources into the teaching system, cultivates versatile talents with practical capabilities, and continuously supplies high-quality professionals for the cross-border e-commerce industry.