On October 22, the first West China stop of the "Gravitational Field · New Ecosystem — Amazon Global Selling 2027 Seller Launch Conference", hosted by AMZ123 and specially supported by Amazon Global Selling, was held in Chengdu.The conference focused on core topics including the platform's new policies for 2027, full-stack AI practical applications and compliance practices, drawing numerous cross-border sellers from Sichuan, Chongqing and surrounding regions. As a co-organizer of the conference, 1981 Technology set up a dedicated booth on-site to engage in face-to-face communication with attending sellers.

Core Topic of the Conference: Grasp the New Trends of Overseas Expansion in 2027
This conference focuses on "chain-based overseas expansion" and the application of AI technology. The main venue and the sub-venue for high-potential sellers run simultaneously, with content directly addressing sellers' pain points:
At the main venue, the official team of Amazon Global Selling (including Tan Chen, West China Expansion Director, and Wang Donglei, Senior Regional Expansion Manager, etc.) first delivered an authoritative interpretation of the overseas expansion strategy outlook for Western China and the 2027 recruitment policies. Afterwards, focusing on logistics fulfillment and cost reduction & efficiency improvement, which are widely concerned by sellers, the officials introduced Amazon Global Warehouse of Destiny (GWD) in detail.
Focusing on this year’s hot topic — the implementation of AI technology, several seasoned top sellers shared authentic post-project reviews. Zhou Sicheng, an Amazon advertising cross-border expert, objectively explained the practical effectiveness of "AI-powered ad optimization" based on hands-on operational data. Feige, a seller with hundreds of millions in sales, broke down the five-stage organizational transformation roadmap for enterprises advancing from "using AI" to "integrating AI into systems". In addition, the conference conducted in-depth discussions on topics including hit product development models, global brand growth, and cross-border fiscal and tax compliance.

"Follow the direction for processes, discuss implementation at the booth." As the conference was in full swing, the booth of 1981 Technology was also visited by a steady stream of inquiring sellers.
Combined with the new 2027 directions released at the conference, many sellers raised specific business bottlenecks during discussions, which mainly focus on:How can AI tools be genuinely applied to the daily operations of teams, how to improve the efficiency of advertising campaigns during peak seasons, and the challenges of compliance and resource coordination under multi-site layout.
The on-site team of 1981 Technology provided practical answers and suggestions centered on "improving the efficiency of digital operations" and "end-to-end resource connection" according to the different business stages and category characteristics of various sellers. Many sellers had in-depth discussions with our staff on site and reached preliminary cooperation intentions. Through booth exchanges, we not only demonstrated our professional service capabilities to the industry, but also directly collected the real frontline business demands from sellers.
Follow up continuously to help sellers achieve steady growth
For 1981 Technology, co-organizing and participating in this conference serves as an effective way to keep abreast of platform policy trends and gain close insight into sellers' real needs at the earliest opportunity. Moving forward, the team will systematically follow up on and sort out the demands and cooperation intentions collected at the exhibition site.
Faced with the new platform changes in 2027, 1981 Technology will continue to focus on cross-border services. With more practical digital tools and service solutions, it will help sellers tackle practical operational challenges and support Chinese brands in going global steadily.
Scan the QR code to consult the 1981 Technology Team if you need to learn more details about cross-border e-commerce operations.
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