Strong Fall Rebound: Amazon 2026 Fuels Q4 Cross-border Growth

During Amazon's Prime Big Deal Days fall sale in 2026, the global consumer market once again demonstrated strong momentum. Overseas market demand recovered steadily, and the cross-border industry got off to a good start in the Q4 peak season.

Compared with previous years, this autumn promotion shows sound growth characteristics of "more rigid demand, steadier consumption and more concentrated product categories". Global consumers have adopted a more rational and pragmatic shopping mindset. Large-scale restocking and purchasing have taken place in household necessities, daily consumables, beauty and personal care, home living and other sectors, which have become the core growth tracks of this autumn promotion. In terms of consumption structure, the overall average order value of this autumn promotion has risen steadily, and consumers' purchasing power for high-quality goods keeps being unleashed. Buyers tend to select compliant premium products with high cost performance, superior quality and good reputation. The industry is further upgrading toward premiumization, branding and high-quality supply. Premium sellers and merchants with refined operations are embracing a clear window of dividends.

In this year-end prelude battle, the Operation Center team of 1981 Technology ended their National Day holiday early and returned to work in full on October 6 to fully prepare for the big promotion. With solid operational capabilities and efficient collaboration, we helped our partner clients achieve strong growth across multiple global sites and delivered an outstanding performance report.

Here are the actual battle reports from some outstanding customer stores for this autumn promotion:

For the furniture category on the US site, a single store's sales exceeded $170,000 with an average order value as high as $320. Demand for high-quality home living products is surging.

US site tools category, sales exceeded $100,000. Household essential categories maintain stable performance, efficiently capturing traffic for conversion.

Bathroom category on the US site has nearly $100,000 in sales, precisely catering to daily household consumption and bulk restocking demands for home renovations.

For the US site's patio category, sales exceeded 71,000 US dollars with an average order value above 72 US dollars, demonstrating prominent advantages of differentiated premium products.

Home category on the US site with sales exceeding 64,000 US dollars. Repurchase demand remains stable, and refined operations deliver healthy growth.

For the maternity and baby category on the Canada site, sales exceeded 30,000 Canadian dollars, with localized strategies precisely reaching rational and pragmatic consumers.

Outdoor category on Canada site achieved nearly 20,000 Canadian dollars in sales. Multiple product categories worked in synergy and delivered growth across various segments.

At the Germany site, the home goods category achieved sales of over 84,000 euros with nearly 6,400 orders. The in-depth development of daily home products in Europe has yielded remarkable results.

For the auto parts category on the UK site, sales exceeded £78,000, driven by high unit prices, demonstrating capabilities in operating the mid-to-high-end market.

Electronics category on the UK site has achieved nearly £50,000 in sales. Deploy flash sale schedules in advance to capture the Q4 consumer electronics dividend.

Behind the data lies the professional strength of the 1981 Operations Team. Prior to the major promotion, the team completed end-to-end preparations in advance, including autumn promotion activity submission, inventory planning, and advertising strategy debugging. During the major promotion, all staff remained on duty, monitored traffic, order and conversion data in real time, responded quickly to real-time order generation, and adjusted promotion plans flexibly.

The phased achievements of this autumn promotion are a strong validation of the team's preliminary preparation results, and have also accumulated experience and momentum for the upcoming year-end shopping events such as Black Friday and Cyber Monday. Moving forward, 198 Technology will continue to refine its products and operational capabilities, steadily expand the global market, seize development opportunities in cross-border e-commerce, and achieve more outstanding results!