Amazon Global Selling 2026 Forum: Consumer Brands Going Global

September 1st，The Amazon Global Selling 2026 China Consumer Goods Overseas Forum, themed "Leading Global New Consumption with Intelligence", was held at the Amazon Asia‑Pacific Innovation Center in Qianhai, Shenzhen.As an Amazon SPN‑certified service provider, 1981 Technology received a targeted invitation from the Strategic Key Account Team. Led by company principal Elsie, the firm attended this closed‑door forum, engaging in on‑site exchanges with Amazon’s Global Category Management Team, FDA officials based in China, and numerous leaders of Chinese domestic brands. It gained in‑depth insights into cutting‑edge trends for consumer goods going global and the enabling directions for service providers.

This forum is hosted by the Strategic Key Account Consumer Goods Team of Amazon Global Selling. Adopting an invitation‑only closed‑door format, it brings together senior executives from leading Chinese consumer brands across four categories: beauty, personal care & health, maternity & baby products, and food & groceries.The forum features four major sessions: "Setting the Stage: A Global Perspective", "Unpacking Opportunities: Official Empowerment", "Brand Journey: Practical Breakthroughs", and "Growth Code: Taking Root in Implementation".From macro‑level trends to practical implementation, this article comprehensively dissects the core propositions of consumer brands going global. The company’s participating team attended the full sessions, focusing on platform policies, compliance requirements and real‑world brand cases to gather first‑hand insights for subsequent service upgrades.

At the official empowerment session, Joyce Wang, Head of the US Food & Beverage Category at Amazon, delivered an in‑depth interpretation of the new global consumption inflection points in 2026 and opportunities for Chinese sellers. Samuel Cai, Senior Director of the Strategic Key Account Team, unveiled special support policies for consumer goods. Na An, Seller Compliance Director, simultaneously released the Compliance Handbook for Consumer Goods Going Global. Notably, Clinton Priestley, Assistant Director of the FDA China Office, attended the event in person to analyze the latest regulatory requirements. During the intermission, he held face‑to‑face exchanges and Q&A sessions with participating enterprises, offering authoritative guidance for brands to expand overseas in a compliant manner. The compliance handbook and support policies released at the forum also charted a clear direction for service providers to deliver targeted empowerment to brand clients.

The practical problem‑solving session was packed with valuable insights. Tang Tang, Head of International Business at Genki Forest, shared three pivotal turning points over the brand’s six‑year overseas expansion journey. Meng Yifeng, Global CEO of Roca, broke down the "China‑based brain" upgrade campaign for a century‑old American confectionery brand. Brand representatives including Fang Kaile, Founder of Junxiaobai, shared hands‑on experience from perspectives such as cold‑start strategies for tech‑driven brands and market entry for new players in mature categories. Jim Yang, Investment Partner at Sequoia China, and Ray Yang, Partner at Brand Planet, offered high‑level strategic thinking for the global expansion of Chinese consumer goods from the perspectives of capital and brand storytelling. In‑depth case reviews from numerous front‑line brands have provided abundant reference samples for 1981 Technology to understand the real pain points and growth demands of its brand clients.

Through this forum, the 1981 Technology team has established a direct communication channel with Amazon US Category Management Team, gaining systematic information input regarding the platform’s latest policy directions, FDA compliance requirements, AI‑driven growth, and influencer marketing trends. Going forward, drawing on insights from the forum, the company will integrate the latest FDA compliance requirements and consumer product support policies into its service system upgrade plan. It will continuously strengthen its professional service capabilities in consumer product overseas expansion, helping more Chinese brands evolve from "going global" to "taking firm root" and achieve steady growth in the global consumer market.