Amazon & TikTok Growth Breakthrough | Hangzhou Charity Wrap-up

On July 16, the "Dual-Core Engine, Full-Chain Upgrade" Dual-Platform Sharing Conference hosted by 1981 Technology in Hangzhou concluded successfully. This event extended targeted invitations to cross-border sellers in East China. Centering on practical business issues including compliant operation on Amazon, efficiency of ad placement, cold start on TikTok and cross-terminal traffic integration, three operation directors of the company delivered systematic explanations by module, and one-on-one diagnostic consultations were provided after the event.

Amazon Operations Module: From Compliant Store Entry to Stable Order Generation

Grace, the Chief Operating Officer, conducted an in-depth analysis of the market characteristics and differentiated product selection strategies for Amazon's overseas sites. Combined with the latest platform policies of 2026, she elaborated on common rejection reasons for account registration, the handling process of infringement complaints, and preventive measures against account association risks. Meanwhile, taking small kitchen appliances and sports & outdoor categories as examples, she demonstrated how to cross-verify product selection directions through ABA data, Opportunity Explorer and third-party tools, and sorted out the standardized listing process from sample testing to label standardization.

Chief Operating Officer Aaron focuses on conversion efficiency, elaborating on the structural optimization of Listing copy, hierarchical keyword layout (core keywords + long-tail keywords + competitor keywords), and the combined strategies of three advertising types including SP, SB and SD. He reviewed on-site the advertising optimization process of a home category listing whose daily sales increased from 5 orders to 50 orders, demonstrated the bidding strategies and negative keyword processing methods at different stages, and supplemented the basic formulas for FBA inventory turnover and capital planning to help sellers determine the safety inventory level.

TikTok Traffic Section: Cold Start Path and Three-terminal Closed Loop

In 1981, Viliya, Operations Director of TikTok, delivered a special sharing session on the new track of TikTok Shop. She sorted out the latest development trends and global site layout of the platform, and elaborated on store entry rules and key points of account security management. Meanwhile, she analyzed TikTok's product selection logic and pricing strategies, as well as core supply chain solutions including FBT/CBT logistics and overseas warehouse reservation. Drawing on rich practical experience in account cold start, she shared core gameplay for influencer traffic attraction and content volume growth, guiding sellers to build a closed-loop traffic system across Amazon, TikTok Shop and independent websites to achieve collaborative growth across platforms.

On-site One-on-One Consultation: Resolve Personalized Issues

1981 Technology continuously holds free sharing events in Hangzhou, Shenzhen and other cities. For the Shenzhen session on July 22, official representatives from Amazon and TikTok will be specially invited to interpret global layout strategies, high-potential product categories and support policies for the European marketplace. The company's operation team will break down full-chain practical operations including product selection, pricing and logistics for both platforms based on manufacturers' transformation paths to cross-border e-commerce. One-on-one Q&A sessions will be available on-site to deliver targeted diagnostic suggestions.

Wednesday, July 22, Shenzhen Station (Venue: Office of 1981 Technology, Rooms 03-06, 22nd Floor, Block B, Huihai Plaza, Chuangye Road, Longhua New District, Shenzhen City） Registration is now open with limited spots available. Scan the QR code to learn more and sign up.