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All-Channel Sales Surge, Top Performer | 2026 Prime Day Wraps Up

Date: 2026-06-28        Author: 1981 Technology

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The four-day Amazon Prime Day sale has officially come to an end. During this promotional event, our company achieved strong performance across multiple North American and European marketplaces, covering a full spectrum of categories including home and renovation, outdoor goods, new energy supplies, and decorations. Both new and existing accounts saw explosive growth, with high-ticket items, daily necessities and new cross-border products all posting robust sales, delivering an outstanding report card featuring cross-marketplace operations, diverse product lines and substantial growth.

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All home goods categories on the US marketplace are booming across the board, with multiple product lines exceeding expectations

The US site serves as the core main battlefield, with seven segmented product categories surging simultaneously. It covers the full product lines of high-priced large furniture, daily home goods, lighting fixtures, bathroom products, decorations, supplies, and low-cost essential items, generating massive orders and substantial sales volume at all price tiers.

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Stunning Breakthrough at the Outdoor Circuit of the Canadian Grand Prix

The concentrated surge in demand for North American outdoor excursions and yard renovations has unlocked new growth avenues for the outdoor product line through expanded station deployments.

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New energy accessories for the UK site take a strong lead in the European market

New energy peripheral categories achieved outstanding performance at the UK station in Europe. With the continuously rising overseas demand for green living and energy storage supporting facilities, new energy supporting products have become the biggest dark horse in the European market during this Member Day.

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Verification of Full-Scale Operation Capabilities: Coordinated Development Across Multiple Sites, Dual Channels and All Product Categories

All sites will uniformly adopt dual delivery channels of Amazon FBA warehousing and distribution plus self-shipping for this Member Day, balancing delivery timeliness and catering to customer groups with different price preferences.

New accounts achieve volume breakthroughs in cold start, mature existing products maintain steady volume growth, and emerging tracks unlock incremental growth potential;

High-priced large goods, affordable daily necessities small items, and emerging functional product categories form a comprehensive sales matrix;

All stations simultaneously achieved excess growth, fully validating the team's mature full-link operational capabilities covering product selection planning, traffic promotion, supply chain stocking and inventory allocation.

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【Customer Case Evidence】Precise placement to control costs, low losses even during peak seasons

During major promotion surges, advertising costs are often the biggest variable eating into profits. For this Member Day, we adopted refined ad optimization strategies and successfully helped key clients stabilize their advertising spending during the volume-boosting phase.Among them, for core US store accounts with a transaction volume exceeding 127,000 US dollars, the overall advertising expenditure ratio is steadily kept below 9.5%; while another elaborately operated US store account boasts an even lower advertising ratio of only 4.2%. The Canadian store also delivers outstanding performance, with the advertising ratios of large-volume accounts and refined-operation accounts controlled at 4.4% and 4.5% respectively. This truly realizes the goal of "no excessive ad spending during major promotions with guaranteed return on investment".
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Build momentum and forge ahead to sprint for the overseas peak season in the second half of the year

This Prime Day has come to a successful conclusion, serving not only as a phased performance report card but also as a brand-new starting point for the growth of cross-border business in the second half of the year. Moving forward, the operation team of 1981 Technology will conduct an in-depth review of data from this major promotion across all sites and categories, including traffic conversion, hit product operation and inventory turnover. It will refine standardized operation methodologies for large-scale sales events, further explore consumer demands in European and American markets, build up momentum for major e-commerce promotions in the second half of the year such as Black Friday and Cyber Monday, and forge ahead steadily toward higher sales targets!

Scan the code to consult the 1981 Team if you need to learn more details about cross-border e-commerce operations.

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