The conference kicked off in a warm and lively atmosphere. A group of new members officially joined the 1981 big family, injecting vigorous vitality into the team. Afterwards, we held a warm birthday party for colleagues celebrating their birthdays in the month. Amid laughter and blessings, everyone felt the warmth and cohesion of the 1981 big family together.
Major Recruitment, Jointly Exploring New Tracks
The conference welcomed a high-profile new partner. Kenny, a seasoned practitioner deeply engaged in cross-border MCN and global social e-commerce, has officially been appointed as Director of Cross-border New Media Operations. He once served as Deputy General Manager of a large multinational MCN institution, leading the establishment of an influencer matrix with over 6,000 creators across all platforms and successfully incubating more than 20 top-tier IPs with millions of followers each. Proficient in the full-link operation of TikTok Shop and mainstream social platforms, he adheres to the philosophy of "content as the core, traffic as the bridge, and brand-effect integration as the outcome". He will lead the team to build a sustainable and replicable global traffic matrix for the overseas expansion of the 1981 brand.
Highlight Moments, Role Model Power
The conference specially honored outstanding representatives of the operation team. The "Operation Little Bee Award" pays tribute to those strivers who work diligently and pursue perfection in ordinary positions; the "Operation Performance Improvement Award" commends the pioneering teams that prove their strength with data and results. Behind every honor lies day-to-day perseverance and passion, and it is also an epitome of the down-to-earth spirit of all 1981 members.
Strategic Focus, Full Implementation
In her speech, General Manager Elsie reviewed the steady growth of investment promotion and operational performance in the first quarter. She clearly pointed out that TK and independent website businesses are the core advantageous sectors that the company has cultivated for many years, and they will be fully promoted and implemented as strategic priorities this year. Meanwhile, the Chengdu branch has officially launched, further expanding the business layout. The company will roll out more competitive incentive policies simultaneously, fully unleash the potential of every partner, and drive the scaled growth of core businesses.

Unite as one and get ready for takeoff
King, the core person in charge, fully affirmed the rapid growth of a number of emerging operation talents represented by Yuri, and stressed that the company should continue to promote reform and keenly embrace new industry trends. Vivian pointed out that against market challenges, 1981 has maintained growth driven by the dual engines of "professionalism + service", and the in-depth integration of AI tools and the TK project will be a key breakthrough in the future. Jason reviewed the company's steady development over 11 years and called on all staff to go all out for the large-scale development of the TK project to seize market opportunities. Grace shared insights gained from visiting and learning from outstanding enterprises, encouraging everyone to walk with outstanding talents and maintain a spirit of in-depth research, emphasizing that the team is our most solid backing.
May is ablaze, and the clarion call has sounded. The 1,981 people will continue to take passion as the sail and dedication as the oar, focus on the core strategy, and journey together toward the next vast journey ahead!
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