Spring Drive | Amazon Hangzhou Free Training Wraps Up - Company News - Amazon News

On April 17, the "2026 Amazon Global Selling · Linking the Spring Initiative" public welfare training seminar hosted by 1981 Company concluded successfully in Hangzhou. Focusing on the full-link operation pain points of the Amazon platform, the event built a systematic learning and communication platform for more than 100 cross-border e-commerce practitioners through professional operation courses, practical case analysis and one-on-one exclusive guidance, helping sellers seize the development opportunities of global e-commerce in 2026.

Build the full-link store opening framework and consolidate the foundation of overseas operation

Grace, the Chief Operating Officer of 1981, delivered a sharing centered on three core modules: store launch, operation planning and product selection strategy:

Global Market Analysis: An in-depth interpretation of Amazon's 20 global marketplaces, alongside insights into the product selection logic behind bestseller and new product rankings in European and American markets.

Detailed Platform Policy Explanation: Based on the latest 2026 platform policies, it elaborates on the differences between FBA and FBM models, as well as the standard operating procedures and cost breakdown of FBA.

Full-process Training: Systematic training covering the entire workflow including market research, product selection strategies, compliant account registration and new store operation.

It empowers sellers to build a complete operation framework from scratch and solidify their foundation for cross-border business expansion.

Focus on practical marketing promotion and unlock the growth code for stores

Aaron, the Chief Operating Officer of 1981, presents an in-depth practical course on "Marketing Strategies and Promotion Methods", focusing on the core links of store growth:

Practical Teaching: Product listing, shipment creation, product labeling specifications, and internal & external promotion skills

Data Analysis: Interpretation of business reports and advertising report data, analysis of platform financial modules

Case Review: Disassembling high-conversion Listing optimization, advertising placement and promotion implementation methods, and reviewing growth paths combined with real project cases

It provides reusable operation solutions to help learners quickly master the core capabilities of store growth.

One-on-one exclusive guidance to solve sellers' personalized problems

At the end of the training, the organizer 1981 Company specially arranged a one-on-one exclusive guidance session.

Targeting personalized questions raised by trainees, including store registration, product selection confusion and promotion challenges, the professional operation team of 1981 provided customized operation suggestions and solutions by combining trainees' own resources and target markets, truly achieving the training goal of "mastering knowledge right after learning and applying it proficiently".

The successful holding of this special lecture has not only built a high-quality communication and learning platform for cross-border e-commerce practitioners, but also addressed the whole-chain operational challenges ranging from store opening, product selection to promotion through systematic and practical content delivery.

Going forward, 1981 Technology will continue to focus on the development trends of the cross-border e-commerce industry, launch more targeted public welfare training and services, help more Chinese sellers seize global e-commerce opportunities, gain a competitive edge in the international market, and achieve new breakthroughs in brand globalization.

The Shenzhen stop will kick off on April 22nd. Stay tuned! Please scan the code for consultation if you have any questions.