2025 Amazon Global Selling Cross-Border E-commerce Summit

Image source: Amazon Official

        December 4th - 7th: The "2025 Amazon Global Selling Cross-Border E-commerce Summit" was held at the Hangzhou International Expo Center. 1981 Technology sent a core delegation led by the General Manager, including the Operations Director and business development colleagues, to participate. The team engaged in in-depth discussions on industry trends and captured insights into Amazon's latest global strategic directions.

Founded in 2015, 1981 Technology has over a decade of experience specializing in cross-border e-commerce services. Their participation aimed not only to exchange insights with peers but also to focus on Amazon's launched "Next Generation Global Selling" strategy and its four key business priorities for 2026. This is to prepare for optimizing their services and accumulating resources to empower clients' global expansion.


Image source: Amazon Official

At the summit, Amazon announced outstanding achievements for Chinese sellers in 2025: billions of items sold globally across its marketplaces. Sales from sellers grew over 15% in mature markets like the US and Europe, and over 30% in emerging markets. The number of sellers exceeding $2 million, $5 million, and $8 million in sales all increased by over 20%, with sellers surpassing $10 million growing by nearly 30%. These figures underscore the industry's growth potential and reinforce 1981 Technology's commitment to deepening its service offerings.


Image source: Amazon Official

Over the past decade, 1981 Technology has built a comprehensive service system covering store operation, product selection guidance, and logistics & supply chain integration, assisting "Made in China with Wisdom" in going global. Facing the "next decade" of cross-border e-commerce, the company will integrate the innovative framework of "Next Generation Global Selling" to iterate its service models, upgrade technical capabilities, provide differentiated and customized services, and offer sellers efficient and precise global expansion solutions.

Moving forward, leveraging cutting-edge insights from the summit, 1981 Technology will, on one hand, closely follow Amazon's trend of AI-powered full-chain empowerment to enhance its intelligent service levels. On the other hand, it will collaborate with Amazon's local service systems to access more policies and ecosystem support, helping Chinese brands demonstrate strong competitiveness in Amazon's global marketplaces.