Amazon Fall Sale: 2-Day Wins Across Categories

         The2025 Amazon Prime Big Deal Days grandly took place from October 7th to 8th, covering 16 country marketplaces including the United States, Australia, and Belgium, with new additions this year: Colombia, Ireland, and Mexico. The event offered Prime members millions of deals across core categories like Electronics, Home, Beauty, and Gifts. Official statistics reported global sales reached $24.1 billion, a year-on-year increase of 30.3%, setting a new historical record.

Amid this promotional period, 1981 Operations achieved significant sales uplifts across multiple key marketplaces through precise category selection and localized operational strategies. Delivering an exceptional report card within just the core two-day promotional window, the team surpassed 15 million RMB in sales, demonstrating resilient growth across markets and categories.

Cross-Marketplace Business Growth

North America Leads with Strength in Home & Baby Categories

• Home & Kitchen (U.S.): Total Units Sold: 4,610 | Sales Surpassed: $153,000, indicating stable demand for essential categories.
  

• Furniture (U.S.): With an Average Order Value of $448.79, total sales approached $160,000, highlighting the explosive power of mid-to-high-end products.
  

• Baby (U.S.): Orders reached 5,739 units | Sales Exceeded: $85,000, showing steady growth in this repeat-purchase driven category.
  

• Lighting (U.S.): Despite a lower unit count (425 units), sales reached $122,000, driven by a high Average Order Value of $286.29, reflecting a strong product differentiation advantage.
  

• Home Décor (U.S.) also performed strongly, with sales exceeding $62,119 and an Average Order Value of $34.06, underscoring the ongoing consumer pursuit of lifestyle aesthetics.
  

• Bathroom (U.S.) saw nearly 4,800 units sold, with total sales breaking $111,407, pointing to sustained demand in the home improvement sector.
  

• Outdoor (Canada): Sales surpassed CAD 40,000 | Average Order Value: CAD 303.12, revealing the potential of the North American outdoor consumer market.
  

European Markets Show Notable Growth in Lighting, Electronics & Green Categories

• Electronics (Germany): Cumulative sales exceeded €52,000 | Nearly 4,000 orders, indicating robust European demand for consumer electronics.
  

• Solar Products (Germany): Total sales approached €49,000 | Average Order Value: €176.79, suggesting green energy products are becoming a new growth pillar.
  

Steady Progress in the Japanese Market: 600+ Orders in 3 Days
Driven by home decor and daily consumables, the Japan marketplace achieved 613 units sold over 3 days, with sales totaling JPY 540,000, demonstrating a solid customer base and repurchase capability.

A Professional Operations Team, Delivering Every Growth Opportunity

        To seize the early promotional momentum, the 1981 Operations team voluntarily sacrificed 2 days of the National Day holiday, entering an operational ready-state ahead of schedule. From inventory planning and advertising structure to coupon setup and listing optimization, every aspect was pre-deployed and optimized in real-time, ensuring accounts entered a peak sales rhythm within the first hour of the event.

We believe that every promotional breakthrough is the result of long-term professional expertise and flawless execution at critical moments. The 1981 team remains committed to client account growth, transforming global market opportunities into sustainable sales performance.

A Successful Prelude to the Year-End Peak Season

        The significance of this Fall promotion victory extends far beyond the immediate sales achievements. For many of our client stores, it served as a crucial successful rehearsal and foundational step for the upcoming Black Friday and Cyber Monday (BFCM) peak season.

The Fall promotion has concluded successfully, but the curtain has just risen on the year-end campaigns. The 1981 team will use this achievement as a springboard for continuous optimization, empowering your store to reach new heights in the coming critical sales periods.