Not in Price War, But in Brand Global Expansion: 1981's Strategy

Not just going global, but going global with intelligence! On August 26, the "Brand Globalization: Strategic Layout Drives Growth" salon, hosted by Amazon, concluded at the Amazon office in Nanshan, Shenzhen. The event focused on the integration of manufacturing and cross-border e-commerce, with Amazon’s business development managers sharing cutting-edge market strategies and injecting new ideas for enterprises’ global expansion.

The Middle East Market Is Booming, Drawing Attention
Amazon’s Middle East station became a key topic of discussion. Joey, Amazon’s Middle East regional business development manager, provided a detailed analysis of the operational strategies and localization opportunities for the Middle East station. He pointed out that the digitalization process in the Middle East is accelerating, and e-commerce penetration continues to rise, making it a "new blue ocean" for Chinese brands expanding globally. The market is particularly suitable for categories such as home goods, consumer electronics, and fashion to take the lead.

Not Just Selling Products, But Building Brands
Emma, Amazon’s key account brand operations manager, emphasized that "the transition from ‘factory’ to ‘brand’ is crucial for overseas enterprises to achieve value leap." She noted that Amazon’s brand tools and global resources are helping Chinese companies redefine their international market positioning, driving more "Made in China" products toward becoming "Chinese brands."



New Opportunities in B2B Globalization, Customized Procurement Becomes a Trend

From the perspective of Amazon Business (DTB), Patrick Zhang pointed out that a large number of high-quality suppliers on platforms like Alibaba International Station are reaching global business customers through Amazon Business. Customized and small-batch procurement demands are growing rapidly, helping sellers access both B2B and B2C traffic channels.

Case Study: How Smart Home Products Enter the Global Market via Cross-Border E-Commerce
Vivian used 1981 Technology as an example to analyze how traditional home goods factories can achieve brand transformation through cross-border e-commerce. The three-pronged approach of "product development-channel building-user operation" resonated deeply with representatives from manufacturing enterprises.



Q&A Session: Experts "Diagnose" and Solve Practical Challenges

In the final segment of the event, guests and audience members engaged in in-depth interactions. Experts provided practical advice on issues ranging from product selection and logistics to brand copyright and overseas promotion, fostering lively discussions.

As a hub for China’s foreign trade and cross-border exports, the Guangdong-Hong Kong-Macao Greater Bay Area is transitioning from "supply chain output" to "brand output." This event not only provided strategic insights for sellers and factories but also highlighted the gradual shift of China’s global expansion ecosystem toward specialization, branding, and globalization.