Hangzhou Amazon Official Conference Concludes | 1981 Free Training

On August 22, 2025, the "Public Service Initiative for Traditional Foreign Trade Transitioning to Cross-Border E-Commerce," jointly hosted by 1981 Technology Co., Ltd. and Amazon Global Selling, was successfully held in Shangcheng District, Hangzhou. The event focused on addressing the pain points of foreign trade enterprises expanding overseas, providing East China businesses with one-stop cross-border solutions through platform policy interpretations, practical operational sharing, and free public service matching.

Official Policy Empowerment: 2025 Official Entry Guide
Zhe Wang, Expansion and Operations Manager of Amazon North America Station, detailed the 2025 official entry guide, Amazon product selection strategies, platform policies, and the welcome package for new sellers.

Practical Case Studies: Restructuring Operational Logic
The 1981 team shared exclusive models such as the "Advertising Promotion Plan" and "Product Research Methodology":

• Using a keyword matrix tool, a home furnishings brand reduced its ACOS by 22% during the new product launch phase.

• Applying a six-step market research methodology, the success rate of product selection in the hardware tools category increased by 35%.

The event also unveiled practical tools such as the "Product Cost Pricing Formula" and "Logistics Cost Calculation Template."

Upgraded Public Services: In-Depth Support for Growth
This year’s initiative introduced four free public services:

1. Guidance on Amazon account registration (avoiding common pitfalls in document review).

2. Cross-border logistics solutions (discounted channels for U.S./Europe/Japan dedicated lines).

3. Product market positioning analysis (competitive benchmarking and data analysis).

4. Store operation and promotion guidance (ad structure optimization strategies).

Enterprises can book a "one-on-one expert consultation" via the 1981 official website to receive customized expansion plans.

Market Insight: Only 12-18 Months Left in the Transition Window
Data shows that in 2025, categories such as Chinese-style furniture and smart pet products on Amazon North America Station grew by 67%. However, platform compliance policies continue to tighten. 1981 advises: "Traditional foreign trade factories must complete the setup of cross-border teams and channel by 2026 to avoid losing cost advantage benefits."

The event attracted numerous enterprises from the Yangtze River Delta region, with three companies signing on-site agreements for managed services. A similar Amazon public welfare event will be held in Shenzhen on August 26. Interested enterprises are welcome to scan the QR code in the image below to register and secure a spot to explore cross-border opportunities together.