Vietnam Furniture Digital Export Expo: 1981 Tech Shares Amazon Growth Practices

Amidst the sweeping waves of globalization and digitalization, the furniture manufacturing industry's overseas expansion journey is encountering both fresh opportunities and challenges. On August 6th, a major industry conference focusing on "The Future of the Wood and Furniture Industry: Digital Export Strategies for a New Era" was grandly convened at the WTC Expo in Binh Duong Province, Vietnam. Key figures including Nguyen Vu Canh Duyen (Senior Account Manager, Amazon Global Selling Vietnam), Vivian Guo (Operations Director, Shenzhen 1981 Technology), and Pham Ngoc Phuoc (Standing Committee Member of the Vietnam Timber and Forest Product Association (BIFA) & Chairman of the Trade Promotion Committee) gathered to discuss new industry development trends. Among them, Vivian Guo, Operations Director of 1981 Technology, took the stage as a keynote speaker. Delivering her presentation entirely in English, she leveraged her profound industry experience and international perspective to introduce relevant practices and trends to the audience around the core theme: "From Factory to Global Brand: How to Achieve Exponential Sales Growth Leveraging Amazon's Global Reach."

As an Amazon-authorized Service Provider Network (SPN) partner, 1981 Technology is dedicated to providing furniture enterprises with comprehensive transformation and upgrading solutions, empowering Chinese brands to set sail globally. Vivian emphasized that cross-border e-commerce has become a crucial engine for furniture companies to overcome bottlenecks and expand into international markets.



During her presentation, Vivian highlighted the company's capabilities with data: building on extensive industry experience, the company has successfully established seven seller accounts generating over 100 million RMB in revenue each and achieved peak growth of 320%. Through vivid case study comparisons, she clearly demonstrated the significant changes clients experienced before and after their transformation – from increased order volumes to enhanced brand recognition – illustrating how cross-border e-commerce injects new vitality into traditional furniture manufacturers.

When explaining "Why Cross-Border E-commerce is Essential," Vivian provided an in-depth analysis from perspectives including the global market landscape and evolving consumer trends. She stressed that in the digital era, cross-border e-commerce breaks down geographical barriers and is an inevitable choice for furniture enterprises aiming for a global presence. Vivian also systematically shared a "Four-Step Approach to Agency Operations" and outlined the "Four Major Challenges in Factory Transformation," offering targeted solutions for each.

This sharing session served as a guiding beacon for Chinese enterprises in Vietnam and local Vietnamese furniture businesses looking to expand their cross-border operations, injecting renewed momentum into the industry's development. This marks not only a significant step in 1981 Technology's deep cultivation of the Vietnamese market but also a new starting point for collaborative progress with Vietnamese enterprises in pursuing cross-border expansion. Moving forward, we will continue to follow Amazon's official initiatives closely. Leveraging our professional services and extensive experience, we will tailor cross-border solutions for Chinese enterprises in Vietnam and local Vietnamese businesses, empowering them to navigate the global market and jointly write a new chapter in cross-border trade.