Amazon & 1981 Tech Boost Vietnamese Brands Globally

         Amid the wave of globalization and the rapid development of the digital economy, cross-border e-commerce has become a key pathway for businesses to expand into global markets. To help Vietnamese enterprises seize new opportunities in cross-border e-commerce, on August 4th, the "Breakthrough & Transformation – Cross-Border E-Commerce Salon," hosted by 1981 Technology, specially invited by Amazon Global Selling, and co-organized by LianLian Global and WYD GROUP, was successfully held at the Amazon Ho Chi Minh Office (BITEXCO FINANCIAL TOWER, 36th Floor).

The salon focused on "How Vietnamese Businesses Can Leverage Amazon to Explore Global Markets", attracting numerous representatives from Vietnamese enterprises. At the beginning of the event, the Amazon Global Selling team provided attendees with an overview of the platform, delving into global trends in cross-border e-commerce, detailing the advantages of Amazon, analyzing product selection trends and competitive strengths for Vietnamese goods on Amazon, and explaining the store setup process and new seller benefits—offering comprehensive guidance for Vietnamese businesses entering Amazon.

Following this, 1981 Technology shared insights on various topics, including company introduction, opportunities and challenges in the cross-border e-commerce landscape, how agency operations can achieve brand globalization from 0 to 1, team and timeline planning for factory transformation, and unlocking new engines for global growth with 1981 Technology.

During the Q&A session, participating business representatives actively raised questions, and the 1981 team provided professional answers on challenges related to store setup, product selection, and operations, creating a lively atmosphere.

This salon delivered multiple benefits to Vietnamese enterprises—not only clarifying Amazon’s latest global selling policies but also offering an in-depth analysis of best-selling product trends in Vietnam, providing direction for product selection and operations. Additionally, the practical guidelines and face-to-face consultations effectively addressed concerns about business transformation, accelerating their brand globalization journey.

Looking ahead, with the collaborative efforts of all parties, more Vietnamese enterprises are expected to shine on the global stage through cross-border e-commerce platforms like Amazon, achieving breakthrough transformation and high-quality development in the field of cross-border e-commerce.