Amazon and 1981 Technology Co-Host Public Welfare Sharing Session

On June 20, 2024, cross-border e-commerce service provider SPN 1981 Technology and Amazon officially co-hosted the "Amazon Operation Practical Training Public Welfare Program" at the Amazon office in Hangzhou. The event focused on foundational operations and core strategies for the Amazon platform, aiming to help sellers quickly grasp platform rules, enhance operational capabilities, and achieve efficient business growth.

At the event, Rey, Amazon Europe Senior Expansion and Operations Manager, took the stage first, providing an in-depth interpretation of Amazon's official overseas expansion policies. Covering policy support directions and resource allocation priorities, Rey used authoritative data and clear explanations to chart a course for sellers entering the European market, giving them a thorough understanding of the European marketplace's policy environment.

Following this, Grace, the Operations Director of 1981 Technology, delivered a series of practical insights. The training offered a systematic approach—from beginner to advanced levels—solidifying operational foundations. It centered on five core modules of greatest concern to Amazon sellers:

1. Basics of the Amazon Platform:

• Comprehensive analysis of Amazon's operational logic, including the Buy Box mechanism, FBA vs. FBM mode comparison, and performance indicator management.

2. Account Registration & Verification:

• Detailed explanation of the global registration process, avoiding common document submission errors.

• Focused analysis of KYC verification, reasons for second review triggers, and resolution strategies to improve account approval rates.

3. Product Selection Strategy & Pricing Mechanism:

• Market-data-driven breakdown of high-potential product selection methods to avoid infringement and intense competition.

• Analysis of Amazon pricing strategies to optimize profit margins and enhance product competitiveness.

4. Market Research & Product Development:

• Practical demonstration of using tools like Jungle Scout to accurately identify market demand.

• Explanation of competitor analysis techniques to optimize product differentiation and selling points.

5. Product Listing & Promotion Strategies:

• From listing optimization to ad placement, detailing key factors to boost conversion rates.

• Sharing tactics for Amazon Ads (SP/SB/SD/SBV ads) to lower ACoS and increase ROI.

Practical Interaction for Effective Learning: To ensure sellers could better grasp the knowledge, the training featured a "Case Study + Simulation" segment. Through analyzing real store data, diagnosing listing optimization issues, live exercises on ad structure building, optimizing ad strategies, and interactive Q&A, the session addressed sellers' specific operational challenges.

"This training was highly practical, especially the sections on avoiding pitfalls in account registration and optimizing ad campaigns. They directly addressed the pain points in our operations," commented one participating seller.

The training attracted nearly a hundred cross-border e-commerce practitioners, fostering lively on-site discussions. The organizers also provided follow-up consulting services to ensure sellers could effectively implement what they learned and achieve business growth.