Mr. Ricky Xu brings 13 years of cross-industry marketing and management experience, with extensive expertise in e-commerce and a strong background in cross-border business development and foreign trade factory resources.

From 2021 to 2025, as a partner at a cross-border e-commerce operation company, he built a business development team from scratch, achieving annual revenues exceeding 30 million RMB, with 5 million RMB in personal annual performance. He played a key role in setting and executing Amazon platform GMV targets, overseeing market analysis, product research, and data-driven operations.

Within the company’s business framework, he has been instrumental in business development and project management, while also maintaining strong relationships with government resources, factories, brands, and service providers. His efforts have significantly elevated the company’s brand recognition in the industry.