As the Operations Director at 1981 Company, I lead the operational excellence and skill enhancement initiatives within the operations center. With a solid academic background in Economics and Business Management from my years of study in the UK, I bring six years of hands-on experience in cross-border e-commerce platforms.

I possess deep expertise in core operational metrics across major e-commerce platforms, including Amazon, Mercado Libre (MercadoLivre), Walmart, AliExpress, and eBay. My data-driven approach enables timely and effective adjustments to operational strategies, ensuring optimal performance. I am well-versed in platform policies and regulations, with a keen ability to identify untapped market opportunities (blue oceans) and conduct precise data analysis for refined operations.

Leveraging brand identity and specific requirements, I excel at accurately targeting buyer demographics and crafting comprehensive global promotion strategies to drive brand internationalization. My goal is to empower businesses with data-backed insights and strategic execution for sustainable growth in the competitive e-commerce landscape.