Founder of 1981 Company, overseeing corporate strategy formulation, business policy development, and operational model design while managing headquarters and branch operations. Currently serves as Dean of the Cross-Border E-Commerce Industry College at Sichuan Polytechnic University, a nationally recognized high-level vocational institution.

With 7 years of experience at Alibaba, China's e-commerce leader, he specializes in cross-border e-commerce resource integration, brand strategy, market trend analysis, and global expansion planning. Driven by a mission to amplify the global reach of "Made in China", he empowers SMEs to capitalize on cross-border e-commerce opportunities, combining business growth with social impact.